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Directors

<strong>Katy Perry</strong> Chained To The Rhythm

Mathew Cullen, an Inglewood native and co-founder of Mirada, has overseen the production of 500+ projects, and directed and produced over 100 commercials and music videos, including global campaigns for HPIBMGoogle, and Disney. He has worked with artists such as AdeleJay-ZKaty PerryGreen DayTaylor SwiftPinkBeckR.E.M. and Kygo. Cullen won two consecutive Grammy Awards for directing The Black Eyed Peas’ “Boom Boom Pow” and Weezer‘s “Pork and Beans“, the most blogged-about YouTube video of 2008. The video also earned him a Guinness World Record for most memes in a video. In 2014, Cullen reunited with Katy Perry to win Best Video at the MTV Europe Music Awards and Best Female Video at the MTV Video Music Awards for “Dark Horse“, the most watched music video of the year with over two billion views. In 2017, Cullen and Perry collaborated again, getting him a nomination for Director of the Year at the MTV VMAs for “Chained to the Rhythm”.

Aside from commercials and music videos, Cullen is on the frontier for work in virtual and augmented reality. Under his creative direction, Mirada has launched a number of multiplatform experiential projects, including the IBM THINK Exhibit installation at the Lincoln Center, the Ro.me interactive music video, and MirrorWorld, a living storybook app for author Cornelia Funke‘s book series.

Mathew currently serves on the Board of Directors for Film Independent.

<strong>Zinus</strong> There Was A Girl

Vanessa Marzaroli is an Emmy-winning director whose work combines elegant and startling visual textures with a warm and soulful emotional core. Her distinct visual flair for design elements is a trademark aesthetic.

She has brought her unique refined style and contemporary edge to a wide variety of projects, including commercial films for Audi, HP, Visa, Target and many others. Her music video for Cinematic Orchestra’s “Lilac Wine” was hailed for its delicacy and sophisticated sense of design, earning Vanessa her second Emmy, a London International Gold, a Red Stick International Gold, a Baton D’or, and other notable awards. Credited as animation director alongside Robert Hales, her collaboration on Gnarls Barkley’s “Crazy” was one of the most notable videos during its time, winning a VMA for “Best Direction” and further numerous accolades.

A native of Thailand, Marzaroli moved to California in her teens to further her classical piano training along with her twin sister. In high school, she discovered a passion for the visual arts and has been cultivating it ever since. Her love of photography, fashion, art, and typography are evident in her work.

Marzaroli is a graduate of the Art Center College of Design and has been a long time collaborator with Mirada. She was a Creative Director for some of the industries most well respected production companies including Logan, Blind and Motion Theory. Her work has been honored by the AICP Awards, Art Directors Club, D&AD, The Type Directors Club, BDA, Prix Arts, and Cannes Film Festival.

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