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GE

Minds and Machines

Creating the Immersive Machines VR Experience

For over a century, General Electric has been powering and illuminating the pathways of American industry. GE is practically synonymous with technological innovation. The mentality of invention and advancement has been an ever-present value within the company since GE’s founding by Thomas Edison in 1892. It was in that spirit of creative invention that GE and Agency M ss ng P eces partnered with Mirada to conceptualize, design, and create an all-CG interactive VR experience.

The GE Minds and Machines VR experience showcases Predix, an industrial control platform that GE has engineered to aid their customers in visualizing and managing large-scale systems.

Using Predix, Minds and Machines demonstrates to customers how GE can help manage existing digital energy plant infrastructures to make them more efficient, and subsequently, more profitable.

This immersive experience allows the customer to virtually step into the environment of a GE energy plant and features full stereo-spherical CG environments and animations. Once immersed in the Machines VR experience, the viewer can try on the various personae of a GE energy plant; including plant manager and executive. And with the benefit of Minds and Machines, the customer is afforded a rare bird’s-eye view of the many ways that Predix can help manage complex industrial decisions.

The Mirada VR team, lead by Visual Effects and Special Projects Supervisor Julian Sarmiento, crafted a unique workflow to address the specifics of the Animated VR Process.

Once fitted with a VR head-set and inside the experience, the customer encounters the different GE plant environments with overlays of data visualizations that both inform and inspire the viewer, drawing on Mirada’s design acumen for which it is known.

From character and environment conceptualization, to modeling, rigging and animating, and onto spherical app programming with head-set specific design, the Mirada team ethos inclines towards IP authorship, and process perfection through innovation. Mirada VR is an award winning and multi-disciplined proving ground in the budding field of Virtual Reality and immersive experiential projects.

This immersive experience allows the customer to virtually step into the environment of a GE energy plant and features full stereo-spherical CG environments and animations.