University of Michigan


Creating the “Day in the Life” and “Gameday” VR Experiences

Marking the return of Coach Jim Harbaugh to their helm, the University of Michigan and Headcase partnered with Mirada to create the “Day in the Life” and “Gameday” VR experiences for the football program. The stories for Google Cardboard on iOS and Android, and Youtube 360 videos feature a behind-the-scenes immersive experience to bring recruits, alumni, and fans inside the huddle, on the field, and into program from a player’s perspective.

For this experience, Mirada oversaw all post-production of the content including the initial stitch of the dailies footage, editorial, and all final stitch, conform, and finishing. The Head Coach and Assistant Coach, Jay Harbaugh, were hands on from the beginning to ensure that the content was true to the experience. Harbaugh, known for his skill in inspiring his players, ensured that Mirada’s work on everything from the locker and weight rooms to the game footage versus Oregan State embodied the true gameday experience. “One of the top questions from recruits is ‘What is it like to play football at Michigan?’” says Mirada President John Fragomeni, “It’s vital that we execute at the highest level so that the experience shines in the VR headset. Our ability to deliver means that the next generation of players will find inspiration in the University’s program and create the next team legacy.”

Sports Illustrated has deemed this experience the “future of recruiting” and featured it in the College Football Preview Issue in August 2015.