Mathew Cullen, an Inglewood native and co-founder of Mirada, has overseen the production of 500+ projects, and directed and produced over 100 commercials and music videos, including global campaigns for HP, IBM, Google, and Disney. He has worked with artists such as Adele, Jay-Z, Katy Perry, Green Day, Taylor Swift, Pink, Beck, R.E.M. and Kygo. Cullen won two consecutive Grammy Awards for directing The Black Eyed Peas’ “Boom Boom Pow” and Weezer’s “Pork and Beans”, the most blogged-about YouTube video of 2008. The video also earned him a Guinness World Record for most memes in a video. In 2014, Cullen reunited with Katy Perry to win Best Video at the MTV Europe Music Awards and Best Female Video at the MTV Video Music Awards for “Dark Horse”, the most watched music video of the year with over two billion views. In 2017, Cullen and Perry collaborated again, getting him a nomination for Director of the Year at the MTV VMAs for “Chained to the Rhythm”.
Aside from commercials and music videos, Cullen is on the frontier for work in virtual and augmented reality. Under his creative direction, Mirada has launched a number of multi-platform experiential projects, including the IBM THINK Exhibit installation at the Lincoln Center, the Ro.me interactive music video, and MirrorWorld, a living storybook app for author Cornelia Funke’s book series.
Mathew currently serves on the Board of Directors for Film Independent.
Vanessa Marzaroli is an Emmy-winning director whose work combines elegant and startling visual textures with a warm and soulful emotional core. Her distinct visual flair for design elements is a trademark aesthetic.
She has brought her unique refined style and contemporary edge to a wide variety of projects, including commercial films for Audi, HP, Visa, Target and many others. Her music video for Cinematic Orchestra’s “Lilac Wine” was hailed for its delicacy and sophisticated sense of design, earning Vanessa her second Emmy, a London International Gold, a Red Stick International Gold, a Baton D’or, and other notable awards. Credited as animation director alongside Robert Hales, her collaboration on Gnarls Barkley’s “Crazy” was one of the most notable videos during its time, winning a VMA for “Best Direction” and further numerous accolades.
A native of Thailand, Marzaroli moved to California in her teens to further her classical piano training along with her twin sister. In high school, she discovered a passion for the visual arts and has been cultivating it ever since. Her love of photography, fashion, art, and typography are evident in her work.
Marzaroli is a graduate of the Art Center College of Design and has been a long time collaborator with Mirada. She was a Creative Director for some of the industries most well respected production companies including Logan, Blind and Motion Theory. Her work has been honored by the AICP Awards, Art Directors Club, D&AD, The Type Directors Club, BDA, Prix Arts, and Cannes Film Festival.
Director Christopher Riehl’s work is a fusion of forms – an unexpected blend of the delicate and painterly, the whimsical and tactile – all coming together cohesively to strike audiences in bold new ways. His willingness to experiment has resulted in some of the most interesting and fresh work on the scene today.
Since joining Motion Theory’s roster in 2009, Chris has directed unique and artful spots for Target, Intel, SOYJOY, Michelob, and other top brands. His inspired animated storytelling for Target’s 2010 “Better Bullseye” campaign earned a VES nomination for Outstanding Animated Commercial, and his interdisciplinary approach gave Intel’s “Sponsors of Tomorrow” campaign an ideal blend of high technology and accessible humanity.
A Dallas native, Chris developed an early interest in filmmaking and started creating animated shorts before he was 10 years old. He founded the motion design collective Born, and brought his command of art, design, music and storytelling to top agencies, production companies, and game developers.
Driven by a deeply rooted compulsion to create, Chris seeks out simple solutions to complex graphic problems – working to make storytelling push the boundaries of media, and media to push the boundaries of storytelling. He is a member of the Directors Guild of America (DGA) and graduate of the Art Center College of Design.
Mirada is a convergence of perspectives focused on advancing the art and science of storytelling. We built our studio as a perpetual idea machine, a story engine, to engage broader audiences in better ways — and the highest level of this engagement comes from pioneering hybrid narrative experiences. Sometimes the experience illuminates the inherent story values of a brand. Sometimes it leads audiences to uncharted places. Sometimes it’s just an incredible idea that needs to be realized, because it just does.
We seek out these imagination-adrenaline rushes because they are the purest expressions of our core principles: mutual inspiration; inventing immersive story worlds; synthesizing archetypal oral tradition with modern technique; forcing arguments; cross-pollinating epiphanies; and fearlessly pursuing the horizon.