It’s no question that Netflix has had an undeniable impact on the global entertainment industry. The sound of that impact? TUDUM. After partnering with Mirada to create industry-defining immersive screen experiences at their first two LA offices, Netflix enlisted Vanessa Marzaroli to collaborate on their latest large-scale screen experience at the Tudum Theater, located at their new Netflix on Vine campus.
Named after the instantly recognizable Netflix startup sound, the Tudum Theater is Netflix’s new home for premieres, showcases, and special events. Marzaroli and the team at Mirada partnered closely with the Netflix Brand team to conceptualize and program the massive screen across the back of the theater that brings Netflix’s signature streams to vivid life. Never static, always changing, the streams immerse visitors into the Netflix brand, physicalizing and extending the studio’s story in new dimensions.
