Founder, Director, ECD
Mathew Cullen, an Inglewood native and co-founder of Mirada, has overseen the production of 500+ projects, and directed and produced over 100 commercials and music videos, including global campaigns for HP, IBM, Google, and Disney. He has worked with artists such as Adele, Jay-Z, Katy Perry, Green Day, Taylor Swift, Pink, Beck, R.E.M. and Kygo. Cullen won two consecutive Grammy Awards for directing The Black Eyed Peas’ “Boom Boom Pow” and Weezer’s “Pork and Beans”, the most blogged-about YouTube video of 2008. The video also earned him a Guinness World Record for most memes in a video. In 2014, Cullen reunited with Katy Perry to win Best Video at the MTV Europe Music Awards and Best Female Video at the MTV Video Music Awards for “Dark Horse”, the most watched music video of the year with over two billion views. In 2017, Cullen and Perry collaborated again, getting him a nomination for Director of the Year at the MTV VMAs for “Chained to the Rhythm”.
Aside from commercials and music videos, Cullen is on the frontier for work in virtual and augmented reality. Under his creative direction, Mirada has launched a number of multi-platform experiential projects, including the IBM THINK Exhibit installation at the Lincoln Center, the Ro.me interactive music video, and MirrorWorld, a living storybook app for author Cornelia Funke’s book series.
Mathew currently serves on the Board of Directors for Film Independent.
Chloe Domont is a film & television director whose credits include HBO’s Ballers, Star Trek: Discovery, Shooter and Suits and has directed A-list celebrities including: Dwayne Johnson, Rob Corddry, Ryan Phillippe, Zoe Kravitz, John David Washington, Michelle Yeoh, Adrienne Grenier, Norman Reedus, Leighton Meester, among many others.
Her films have made their marks in the independent film world and have been the Official Selection of MoMA, BAMcinemaFest, AFI FEST, LA Film Festival, AFI DOCS, TRUE/FALSE Film Festival, Sao Paulo Mostra, Viennale Film Festival, Woodstock Film Festival, Maryland Film Festival, Atlanta Film Festival, Mill Valley, New Orleans, among others.
Her films have also received critical acclaim in the New Yorker, NY Times and Huffington Post.
She graduated from Tisch School of the Arts of New York University and spends her time between LA and NY.
Director, Creative Director
Vanessa Marzaroli is an Emmy-winning director whose work combines elegant and startling visual textures with a warm and soulful emotional core. Her distinct visual flair for design elements is a trademark aesthetic.
She has brought her unique refined style and contemporary edge to a wide variety of projects, including commercial films for Audi, HP, Visa, Target and many others. Her music video for Cinematic Orchestra’s “Lilac Wine” was hailed for its delicacy and sophisticated sense of design, earning Vanessa her second Emmy, a London International Gold, a Red Stick International Gold, a Baton D’or, and other notable awards. Credited as animation director alongside Robert Hales, her collaboration on Gnarls Barkley’s “Crazy” was one of the most notable videos during its time, winning a VMA for “Best Direction” and further numerous accolades.
A native of Thailand, Marzaroli moved to California in her teens to further her classical piano training along with her twin sister. In high school, she discovered a passion for the visual arts and has been cultivating it ever since. Her love of photography, fashion, art, and typography are evident in her work.
Marzaroli is a graduate of the Art Center College of Design and has been a long time collaborator with Mirada. She was a Creative Director for some of the industries most well respected production companies including Logan, Blind and Motion Theory. Her work has been honored by the AICP Awards, Art Directors Club, D&AD, The Type Directors Club, BDA, Prix Arts, and Cannes Film Festival.
SVP Brand Experience, Creative Director
Mitch Monson has produced a broad range of award-winning branding, design and motion for commercial, theatrical and television brands, successfully launching networks both domestic and international. Prior to joining Mirada, Mitch held the role of VP/Creative Director for four years with Mocean. Other preceding roles include CD at Trollbäck+Company, CD/Partner at Mrs.K and Senior Designer/Director at 3 Ring Circus. In these roles he was responsible for design and direction of broadcast and commercial projects for some of the most recognizable brands including such key clients as FOX, NBC Sports, Marvel Studios, Warner Bros., Netflix, Disney, Amazon Studios, HBO, SVT2 Sweden, IBM, National Geographic, Abu Dhabi Media, PBS, ABC, Canal +, Al Jazeera News, BBC and the Fenway Sports Group.
Prior to these creative positions in NYC, Denver and LA, Mitch was a Partner/Creative Director of HDMG in Minneapolis for ten years. One of Mitch’s most unique credits while at HDMG was his design of the Love Symbol for the internationally acclaimed musician, Prince.
Mitch’s broadcast and commercial work has garnered numerous international design awards from the Broadcast Designers Association [BDA], PROMAX, PROMAX Arabia, New York Film Festival, Art Directors Club and other organizations. His industry recognition also includes 2 Emmys from the Academy of Television Arts & Sciences [NATAS].
Mitch has been a frequently featured speaker and awards judge for The One Show, AIGA, AICP as well as for Promax/BDA in Toronto, NYC, Orlando, Minneapolis, LA, and Dubai. Most recently, he held presenter and awards judge honors for the American Institute of Graphic Arts (AIGA) and as Motionographer for the the Motion Awards.
Director, Creative Director
Director Christopher Riehl’s work is a fusion of forms – an unexpected blend of the delicate and painterly, the whimsical and tactile – all coming together cohesively to strike audiences in bold new ways. His willingness to experiment has resulted in some of the most interesting and fresh work on the scene today.
Since joining Motion Theory’s roster in 2009, Chris has directed unique and artful spots for Target, Intel, SOYJOY, Michelob, and other top brands. His inspired animated storytelling for Target’s 2010 “Better Bullseye” campaign earned a VES nomination for Outstanding Animated Commercial, and his interdisciplinary approach gave Intel’s “Sponsors of Tomorrow” campaign an ideal blend of high technology and accessible humanity.
A Dallas native, Chris developed an early interest in filmmaking and started creating animated shorts before he was 10 years old. He founded the motion design collective Born, and brought his command of art, design, music and storytelling to top agencies, production companies, and game developers.
Driven by a deeply rooted compulsion to create, Chris seeks out simple solutions to complex graphic problems – working to make storytelling push the boundaries of media, and media to push the boundaries of storytelling. He is a member of the Directors Guild of America (DGA) and graduate of the Art Center College of Design.
Naoko Tajima is an internationally acclaimed award-winning director based in Tokyo. She has directed a wide range of projects from films and branded content, to music videos, including campaigns for Amazon, Häagen-Dazs, Canon, KFC, Toyota, Nissan, Nestle, Shiseido, Sony, Toshiba, P&G.
Naoko strives for clear and detailed communication throughout the production process, which attributes to her strong cinematographic delivery and outstanding execution, and brings together her sense of balance between logistical efficiency and the artistic approach. Naoko has had a passion for photography since childhood, and can execute various styles from high fashion to emotional drama. She has shot over 300 commercials, short films, branded content, and feature films.
Naoko’s Amazon Prime “Lion Dog” commercial was shortlisted in Cannes Lions Festival and also won the best audience award of 2016 in Japan. Her work has also been recognized by Cannes Film Festival “Best European Shorts”, Hollywood Film Festival, Moondance Film Festival, Cairo International Film Festival, Tokyo Short Shorts Film Festival, Moving Pictures International Film Festival, Honolulu Film Festival.
Director, writer, producer Lawrence Trilling has four independent films to his professional credit and over 100 hours of television. He has written and sold multiple pilots and served as director and executive producer on acclaimed series such as Alias, Parenthood, Scrubs, and most recently, Goliath, returning for its third season this year. Over the years, he has worked with an extensive list of celebrities including Bradley Cooper, Billy Bob Thornton, Michael B. Jordan, Jennifer Garner, Glen Close, Jaden Smith, Elisabeth Moss, William Hurt, Dennis Quaid, Sally Field, Matthew Perry, Henry Winkler, Beau Bridges …and more.
Mirada is excited to announce that largely because of his work on Goliath, Trilling signed an overall deal to develop new series with Amazon.
Trilling is loyal to both coasts and all states in between. He was born in New Jersey but spent most of his childhood in California. He headed back to the East Coast to attend Columbia University where he graduated with a degree in English Literature and later earned an MFA from UCLA. Trilling lives in Los Angeles with his wife, their three children, and Clyde, their devoted Labradoodle, who makes friends wherever they go.
Mirada is a convergence of perspectives focused on advancing the art and science of storytelling. We built our studio as a perpetual idea machine, a story engine, to engage broader audiences in better ways — and the highest level of this engagement comes from pioneering hybrid narrative experiences. Sometimes the experience illuminates the inherent story values of a brand. Sometimes it leads audiences to uncharted places. Sometimes it’s just an incredible idea that needs to be realized, because it just does.
We seek out these imagination-adrenaline rushes because they are the purest expressions of our core principles: mutual inspiration; inventing immersive story worlds; synthesizing archetypal oral tradition with modern technique; forcing arguments; cross-pollinating epiphanies; and fearlessly pursuing the horizon.
As we return to work during the pandemic, we want to assure our staff, clients and partners of our continued commitment to maintaining a safe and healthy environment, as well as implementing additional measures to protect our employees, freelancers, clients, talent, and your families from the spread of COVID-19.
We pride ourselves on always being one step ahead in all aspects of the industry and this current pandemic isn’t any different. While this current world presents new obstacles, it’s also reminded us who we are. We are problem solvers and no matter what the obstacle is in our way, we have been able to find creative solutions. Whether it’s been directing a 12 day shoot remote with the crew in Prague and our director in LA, or using our own Patented “Beauty Box System” as a drop kit for interviews or a small social distancing tabletop shoot, we have been able to meet our clients needs and find creative workarounds to get the job done.
As with all projects, each one is different and will have different solutions. We also know that information about Covid-19 is changing on a daily basis and we have to be prepared for all possibilities and with the understanding that things may shift quickly. We look forward to working with you on a specialized approach for you project and finding the best path to success.