3-Wall Immersive Presentation: Adobe Customer Experience Center In London

In partnership with Ogilvy , we reimagined the IBM AI generative fish for a brand-new immersive experience at London’s Adobe Customer Experience Center. Adapting this underwater world – first created for the Las Vegas Sphere – from a 360 to a horizontal canvas, Creative Director Robin Resella designed this experience where the fish interacts dynamically with key IBM data points. The result? An immersive, visually stunning experience that highlights the power of AI and the future of creative technology.