Mirada today announces that renowned creative director and Web3 innovator, Robin (“Rob”) Resella, has returned to the company—furthering Mirada’s deep footprint in the digital experiential space.
With more than two decades of experience, Resella joins Mirada from the content studio and experiential marketing company, Big Block/ Subnation, where he was responsible for designing some of the agency’s biggest Web3 campaigns. He was behind the first Metaverse fashion week, in Artcade at Fred Segal, in DecentralLand— and also worked on behalf of NASCAR to create and launch limited-edition NFT ticket animations to celebrate the Daytona 500 race.
“Mirada has long been known as the industry leader in storytelling, branding, and design, but it’s their vision and momentum in the Web3 space that’s truly invigorating,” Resella said. “I’m thrilled to be part of a team that is committed to challenging the concept of what’s possible and I’m looking forward to building on Mirada’s already awe-inspiring work in partnership with Mat and the team.”
Mathew Cullen, founder, president, and chief creative officer at Mirada, said: “It’s a new world in terms of the opportunities for creating richer, fuller, and more immersive online user experiences and I can’t imagine a more perfect person to help us achieve our goal to be at the forefront of the metaverse.”
An Emmy award-winning director, Resella recently completed the brand design work for Major League Baseball on TBS and Monday Night Football for ESPN. Throughout his career, he has collaborated with top brands including Nike, HP, Microsoft, Budweiser, Sony, Wells Fargo, HBO, Samsung, Absolut, Expedia, Ford, IBM, Lexus, LG, Mazda, McDonald’s, Nintendo, Pyrex, Tacobell, Toyota, ETrade, Expedia, Colgate, Chase, Callaway, AT&T, T-Mobil, Glad, Target, Tanqueray, 02, NBA, and the NFL.
Resella originally worked with Mirada in the early 2000s until 2018, where he was at the forefront at building a hybrid studio for projects spanning experiential to live-action, to VFX to full 360 ad campaigns. While at Mirada, Resella worked on Netflix, Capital One, LG, ETrade, Mazda, and Apple, among other brands.
Additionally, Resella has contributed to work that has won two Grammys, an MTV Music Award, the Advertising Age Campaign of the Year, and the PromaxBDA Magazines Top “13 Under 30” Designers.