ESPN Women’s March Madness Anthem 2026

A blockbuster creative campaign built for basketball’s biggest moment, brought to life by Mirada under the leadership of ECD Robin Resella, CD Vanessa Marzaroli, and Director Mathew Miguel Cullen, alongside a large team of incredibly talented creatives, delivering a full‑scale 360° vision for the ESPN 2026 March Madness Tournament. 

From strategy and storytelling to anthem spots, key art, digital, and social. Blending live action, editorial, VFX, and next‑gen workflows, this campaign showed up everywhere the madness lives. Every screen, every bracket, every buzzer‑beater moment.