THING Breaks Loose in Time Square!

Teamed up with Netflix & GS&P for Wednesday S2 to bring Thing's undead charm to life by breaking out of large scale billboards in the heart of Times Square, on a mission track “cheetle,” the iconic Cheetos dust, scattered across OOH ads from brands like Gatorade and Spotify. 

Mirada handled design and 3D/2D animation of the two large LED billboards along with the finishing of a series of print and social ads. 

We’re thrilled to have been part of this delightfully creepy collaboration - and proud that Mirada was able to leave its mark in such a big cheetle way.