Mathew Miguel Cullen, an Inglewood native and co-founder of Mirada, has overseen the production of 500+ projects, and directed and produced over 100 commercials and music videos, including global campaigns for HP, IBM, Google, and Disney. He has worked with artists such as Adele, Jay-Z, Katy Perry, Green Day, Taylor Swift, Pink, Beck, R.E.M. and Kygo. Cullen won two consecutive Grammy Awards for directing The Black Eyed Peas’ “Boom Boom Pow” and Weezer’s “Pork and Beans”, the most blogged-about YouTube video of 2008. The video also earned him a Guinness World Record for most memes in a video. In 2014, Cullen reunited with Katy Perry to win Best Video at the MTV Europe Music Awards and Best Female Video at the MTV Video Music Awards for “Dark Horse”, the most watched music video of the year with over two billion views. In 2017, Cullen and Perry collaborated again, getting him a nomination for Director of the Year at the MTV VMAs for “Chained to the Rhythm”.
Aside from commercials and music videos, Cullen is on the frontier for work in virtual and augmented reality. Under his creative direction, Mirada has launched a number of multi-platform experiential projects, including the IBM THINK Exhibit installation at the Lincoln Center, the Ro.me interactive music video, and MirrorWorld, a living storybook app for author Cornelia Funke’s book series.
Mathew currently serves on the Board of Directors for Film Independent.