Robin (“Rob”) Resella is an Executive Creative Director at Mirada, with a wealth of experience in advertising and brand design, gaming, and Web3.
Recent career highlights include designing the first Metaverse fashion week, in Artcade at Fred Segal, in DecentralLand; creating and launching limited-edition NFT ticket animations on behalf of NASCAR to celebrate the Daytona 500 race; and the brand design work for Major League Baseball on TBS and Monday Night Football for ESPN.
Throughout his career, Resella has collaborated with top brands including Netflix, Capital One, LG, ETrade, Mazda, and Apple, among others. Additionally, Resella has contributed to work that has won two Grammys, an MTV Music Award, the Advertising Age Campaign of the Year, and the PromaxBDA Magazines Top “13 Under 30” Designers.
Resella originally worked with Mirada in the early 2000s until 2018, where he was at the forefront at building a hybrid studio for projects spanning experiential to live action, to VFX to full 360 ad campaigns.