Netflix – Tudum Theater

It’s no question that Netflix has had an undeniable impact on the global entertainment industry. The sound of that impact?…

NetflixTudum Theater

It’s no question that Netflix has had an undeniable impact on the global entertainment industry. The sound of that impact? TUDUM. After partnering with Mirada to create the industry-defining immersive experiential design of their first two offices, Netflix enlisted Vanessa Marzaroli to envision their new campus on Ivar, with its centerpiece being the Tudum Theater. 

Named after the instantly recognizable Netflix startup sound, the Tudum Theater is Netflix’s new home for premieres, showcases, and special events. Marzaroli worked with the Mirada team to create a massive screen across the front of the building that brings Netflix’s signature color streams to vivid life. Never static, always changing, the streams immerse visitors into the Netflix brand, physicalizing and extending the studio’s story in new dimensions.

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