For the highly anticipated launch of Wednesday Season 2, Mirada partnered closely with Netflix to bring the world of Wednesday Addams to life across an expansive global campaign. Our team delivered VFX, design, animation, and CGI across a full slate of promotional content, including character posters, a Wednesday vs. Enid YouTube pre-roll, “Morticia & Gomez Love Spots,” a “Nevermore Recruitment” film, a motion family portrait, and an array of additional campaign assets spanning broadcast, social, and out-of-home. Together with Netflix, we built a campaign as bold and unforgettable as Wednesday herself, an immersive presence that extended from living rooms to city streets.
